Graphyte partners with leading Creative Management Platform, Bannerflow, to launch Retarget

Graphyte partners with leading Creative Management Platform, Bannerflow, to launch Retarget

Jan 5, 2022

Game-changer for personalised display ads with early results proving a potential uplift of 98%.

London, 5th January 2022

Graphyte, the AI-led personalisation platform built specifically for the sports and gaming industry, has partnered exclusively with the leading iGaming display advertising platform, Bannerflow, to launch Retarget – a revolutionary real-time personalised display retargeting platform. Bannerflow and Graphyte now offer operators a fully-integrated solution, solving the gap of delivering personalised display content across third party channels and publishers.

Graphyte Retarget enables operators to show their end users personalised sports and gaming content whilst they browse 3rd party publishers, which includes social media such as Facebook and Twitter as well as online media publications – all executed via their display network and media plans.

“Partnering on this new product with Bannerflow, the genuine leader in display ad tech for the gaming vertical, represents a major change in state-of-the-art delivery for display ads in the sports and casino sector. The soft launch has already delivered extraordinary results in driving reactivation efforts via display, and we’re really excited to bring this proposition to Graphyte and Bannerflow’s existing client base.” Damien Evans, CEO Graphyte.

“Bannerflow allows advertisers to automate the process of building engaging, interactive and high-performing ads, managing data-driven campaign management and now, in collaboration with Graphyte, further increase relevance, leading to an ROMI far beyond what has been possible by using all-in-one solutions. Never before has it been so simple to level up your marketing so fast, with such amazing results.” Jared Lekkas, Head of Product, Bannerflow.

Retarget integration is quick and simple, deploying a solution that enables personalised ads for acquisition and retention within minutes. Retarget has already been picked up by Entain’s gaming brands to surface personalised games to customers as they browse the web, with outstanding performance since launch.

“We are really excited to launch Retarget to the market. Personalised retargeting is the norm in every other major consumer vertical; be it ecommerce, travel, finance – yet to this day, there has  been no solution for gambling operators, in spite of retargeting being such an effective retention and engagement channel. As Bannerflow are now raising the bar even further by offering a fully code-free editor, as well as the most flexible personalisation ad templates on the market, Retarget is a must for every major operator.” Damien Evans, Graphyte CEO. 

About Graphyte:

Trusted by some of the largest operators in the world, Graphyte applies advanced machine learning to betting, gameplay and browsing activity in real time to make every interaction with a customer relevant and in-the-moment. Operators like Entain, Sisal, 888 and many more use Graphyte’s Personalisation platform to serve product recommendations, dynamically personalise their web and native sites to engage customers in real time through existing marketing channels. 

Founded in 2018 by CEO Damien Evans and CTO Rob Davis, the company continues to push boundaries of real-time personalised experiences in gaming and is committed to being the leading AI solutions platform for the betting and gaming industry.

About Bannerflow:

Founded in 2010, Bannerflow is a cloud-based platform that enables marketing teams to take control of their digital advertising. It empowers teams to design, scale, publish, analyse, personalise, and optimise campaigns in-house.

The platform seamlessly integrates with other major ad tech providers and supports a large range of digital ad formats such as: Display, Social, Video, Mobile, CRM/onsite advertising. 

Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest growing tech companies — recognised by Deloitte Tech 50 and the Financial Times’ FT1000 since 2016. 

Trusted by leading brands including: Kindred Group, Casumo, Telia, Shutterstock, Meliá Hotels International and Storytel. Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.