Graphyte using March Madness to launch new Tournament Mode feature for its Engage product

Graphyte using March Madness to launch new Tournament Mode feature for its Engage product

Mar 22, 2021

Hyper-focused bet stimulation via push and CRM channels specifically built for major sports tournaments

London – 22nd March 2021

Graphyte, the real-time personalisation engine for the betting and gaming industry, today launched a new Tournament Mode feature, enabling operators to deploy a turnkey messaging solution specifically designed to stimulate event-to-event betting across the full duration of major sports tournaments.

Included as standard as part of Graphyte’s Engage messaging solution, Tournament Mode creates continued bet and event demand that is tailored to each user, with personalised markets, selections, teams and players targeted and prioritised as each tournament unfolds.

Built to support both group and knockout stages, personalised bet recommendations evolve as the tournament progresses, matching players to both pre-event and in-play markets, updating team and market affinity in real time.

Damien Evans, CEO of Graphyte explains, “Major tournaments like March Madness and the Euro’s coming up in the summer present a unique challenge to sports betting marketers, as they are a far cry from regular-season CRM and messaging. We wanted to create a solution that enables operators to build complete sets of audiences to generate initial interest in the tournament, and also crucially to optimise message content to generate player excitement and engagement as these events enter the latter stages, and March Madness is the perfect high-density event to tip off with.

Given all of the disruption in 2020 from COVID, there are a glut of major tournaments to look forward to in 2021, and this new feature for Graphyte Engage will be primed for all of them. Next up is the Aintree festival where we’ve got some fantastic race-to-race functionality, then the European championships and of course Wimbledon following that”

Find out more about the Engage Product