Graphyte & Entain Extend Gaming Partnership to Focus on Real-Time Marketing

Graphyte & Entain Extend Gaming Partnership to Focus on Real-Time Marketing

Oct 6, 2021

Award-winning Partnership enters its third year as Entain & Graphyte continue to push the boundaries of personalised experiences in gaming.

London, 6th October 2021

Graphyte, the real-time personalisation engine for the betting and gaming industry, proudly announces its extended contract with Entain. Entain is one of the world’s leading sports betting and gaming groups dominating the online and retail sector operating in more than 20 countries spread across five continents. 

The pair first began working together in 2019. In continuing the long-term partnership, Graphyte will continue to support Entain by keeping its users engaged through the utilisation of real time triggers, homepage personalisation, and direct integration with Entain’s CRM stack. In implementing these changes, the collaboration from the two parties led Entain to win the EGR marketing award in 2021.

Entain expresses that Graphyte’s commitment to finding new solutions has been consistently evidenced throughout the partnership and will continue to surpass expectations as time goes on. 

Maria Grigorova, Senior CX and Marketing Innovation Manager exclaims,“We have a long history of collaboration with Graphyte. Over the years we have managed to deliver the most complex personalisation use cases together and translate some ideas that had been too difficult to deliver for other providers into working models”.

The partnership includes usage of Graphyte’s digital marketing solutions such as Recommend which includes real-time bet recommendations based on the player and the content of the betslip, Intelligent Layouts which presents a totally unique casino lobby to each user complete with personalised banners, game categories and more, and real-time marketing platform Engage which offers Entain’s brands the ability to conduct immediate and timely communication with users. 

Damien Evans, Graphyte CEO announced “We are thrilled to continue partnering with Entain to push the boundaries of customer-centric personalisation. The team at Entain are visionaries in every sense of the word, relentlessly focused on providing stand-out customer experiences across all their brands.”

The deal includes six of Entain’s brands: Gala Bingo, Foxy Bingo, Foxy Games, Gala Spins, Gala Casino, and Cheeky Bingo.

Maria Grigorova, adds “I am impressed with how many core customer journeys we have managed to automate. Having real time personalised communications with dynamic content is a life changing approach in marketing. The latest real time triggers and personalised content are driving engagement KPIs and helping to significantly reduce churn rate as well as bonus costs.”

About Graphyte.

Graphyte is a real-time, cloud-based personalisation platform built for the betting and gaming industry. Operators across sports betting and gaming use Graphyte’s Personalised platform to serve product recommendations, dynamically personalise their web and native sites to engage customers in real time through existing marketing channels. Graphyte applies advanced machine learning to bet, gameplay and browsing activity in real time to make every interaction with a customer relevant, and in-the-moment. 

Graphyte Contact:

Damien Evans


+44 7734 456 312

Learn more about Graphyte’s products on our website here