Intelligent Layouts

Fully personalised lobbies for every player

Intelligent Layouts Intelligent Layouts

Fully personalised lobbies for every player

Intelligent Layouts is the only solution in the industry to deliver a completely unique site experience for each of your users

Key Features

Intelligent Layouts combines the best of our machine learning engine with powerful configuration and rules
to deliver uniquely personalised pages, all via your existing CMS system:
Powerful Platform

Powerful Platform

Deliver a site as unique as each of your customers to maximise engagement by tailoring every element of your offering to each of your customers’ preferences
Easy Configuration

Easy Configuration

Simple user interface allows quick and easy tuning of recommendations across all touchpoints without the need to alter the core CMS
Full Control

Full Control

Flexible rules engine allows limitless combinations of content recommendations that allow you to stick to commercial rules
Immediate Deployment

Immediate Deployment

Real-time engine enables operations and product teams to push personalised content promotions and seasonal campaigns live in seconds
Real-Time Operation

Real-Time Operation

Software constantly ingests users’ behaviours to deliver highly personalised sites at the right time

Use Cases

With Intelligent Layouts, each user is delivered a totally unique site with
personalised recommendations based on their behaviours and preferences.
Personalised casino lobby

Personalised casino lobby

Present a totally unique casino lobby to each user, complete with personalised banners, game categories and more, across any channel.
Personalised sports pages

Personalised sports pages

Take the hard work out for your users by surfacing the most relevant bets and events for each customer first
Custom navigation and menus

Custom navigation and menus

With personalised menus, it’s easier for your users to find the content that they enjoy, meaning less time searching and more time playing.

Find out more about how this solution works

Benefits and ROI

Benefits and ROI

Experience the benefits of targeted personalisation via
immediate, tangible uplifts in key metrics:

> 35%

Uplift in turnover

> 29%

Improvement in bounce rates

> 12%

Increase in retention
Discover what personalisation can do for your customers

Discover what personalisation can do for your customers

Sports Recommendations
Sports Recommendations

Stimulate additional bets across pre-event and in-play

Gaming Recommendations
Gaming Recommendations

Limitless growth from discovery of new games

Full-Site Personalisation
Full-Site Personalisation

Deliver a completely unique site for every player

Real-time messaging
Real-time messaging

Keep your customers at the heart of the action

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:

“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalisation platforms don’t have the same flexibility.”

Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Maria Grigorova
Integration

Integration

Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
  • Integrations with numerous industry back ends providing fast setup
  • Can connect to any messaging platform/source (e.g. Kafka, Kinesis, RabbitMQ, RESTful APIs)
  • Simple open APIs that can be accessed from any endpoint including clickstream feeds
  • Easy to deploy javascript clickstream API can deliver messages directly from the front end

Frequently Asked Questions

How much development does it require on our existing CMS?

Intelligent Layouts is designed to work with your current CMS to provide targeted, personalised content in real-time to transform your pages. Our simple API can be integrated with easily with numerous flexible deployment options.

With Intelligent Layouts, you have full control over the limitless layout configurations, so you can easily stick to any commercial constraints you already have whilst still taking advantage of our machine learning engine.

Intelligent Layouts allows you to prioritise content just as you would with your existing CMS, meaning you can fix positions of individual games as you need to - highlighting exclusive or new releases in prominent positions on the site as you see fit.

Intelligent Layouts is self-serve software, so you can easily make changes to the layout with immediate effect and without requiring additional development.

Intelligent Layouts offers the same level of dynamic personalisation for both sports and gaming, enabling personalised homepages and individual sport pages