Momentum

Discover what’s trending on your site right now

Momentum Momentum

Discover what’s trending on your site right now

Graphyte Momentum gives you valuable insight into what games and events are popular on your site in real-time

Key Features

Harness the wisdom of the crowd with Momentum’s real-time update of trending and popular events, games, selection and markets
Optimise content using Social Proof

Optimise content using Social Proof

Trending and Popular products across every vertical
Interactive, real-time dashboard

Interactive, real-time dashboard

Build tactical campaigns and content strategies
Surface popular bets and games

Surface popular bets and games

On any channel, to all your players

Use Cases

Momentum brings a rapid-fire solution to content with mass appeal directly to your players, on any channel
Inject trending games into your gaming pages

Inject trending games into your gaming pages

Maximise gaming and lobby real estate with popular, relevant content
Discover new trends in sports betting

Discover new trends in sports betting

The way users place bets is constantly evolving. Keep up with changes in your customers’ habits with Momentum.
Keep your communications topical

Keep your communications topical

By staying in the loop with what’s popular, you can tailor your marketing strategies to keep them relevant to the content your users enjoy

Find out more about how this solution works

Benefits and ROI

Benefits and ROI

Experience the benefits of targeted personalization via
immediate, tangible uplifts in key metrics:

> 8%

Increase in Sports bets per active

> 7%

Uplift in player days from sports players

> 4%

Increase in gaming turnover
Discover what personalisation can do for your customers

Discover what personalisation can do for your customers

Sports Recommendations

Stimulate additional bets across pre-event and in-play

Gaming Recommendations

Limitless growth from discovery of new games

Full-Site Personalisation

Deliver a completely unique site for every player

Real-time messaging

Keep your customers at the heart of the action

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:

“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalisation platforms don’t have the same flexibility.”

Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Maria Grigorova

“Graphyte Recommend has enabled us to add true personalisation to the 32Red home page, serving up timely and relevant games to all of our customers”

Russell Clarke
Product Owner
Russell Clarke
Integration

Integration

Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
  • Integrations with numerous industry back ends providing fast setup
  • Can connect to any messaging platform/source (e.g. Kafka, Kinesis, RabbitMQ, RESTful APIs)
  • Simple open APIs that can be accessed from any endpoint including clickstream feeds
  • Easy to deploy javascript clickstream API can deliver messages directly from the front end
  • Existing integrations with a number of different communication deployment technologies

Frequently Asked Questions

Does Momentum work for all of our sports and gaming products?

Momentum is available for any integrated product that we are receiving data for.

Momentum is fully filterable, both via dashboards with the Graphyte back office and dynamically via the Momentum API.

Everything is updated fully in real-time across every product, with the snapshots generated when a request is made.

Very much so, and with Graphyte there’s an added layer of personalisation to keep the freshest sports and gaming content highly-relevant.

Momentum supports territory-wise views as standard; we know that what’s popular in one territory may not be popular in another.