Recommend

Unlimited Bet and Game Recommendations

Recommend Recommend

Unlimited
Bet and Game Recommendations

Graphyte Recommend is the only recommendation engine
developed specifically for the Betting and Gaming industry
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Key Features

Recommend gives you all the power of machine learning and AI in a simple to configure and flexible engine:
Get started quickly

Get started quickly

Easy and flexible integration and simple configuration means you can get up and running and delivering value in no time
Domain-specific AI out of the box

Domain-specific AI out of the box

Simple access to algorithms built with years of experience of Betting and Gaming verticals driving real-time recommendations
Serve limitless volumes of recommendations

Serve limitless volumes of recommendations

Powerful cloud-based engine that scales to meet your customer traffic without slowing down your site
Flexible deployment via any channel

Flexible deployment via any channel

Open API that can be used to support use cases across all digital endpoints (e.g. mobile, on-site, CRM, etc)
Powerful configuration rules

Powerful configuration rules

Sophisticated rules engine puts the full flexibility of your data in your hands putting you in control of what you show your customers

Use Cases

Build completely customised experiences for your customers across every
touchpoint. Limited only by your imagination!
Immediate upsell in the betslip or receipt for highly personalised and relevant recommendations

Immediate upsell in the betslip or receipt for highly personalised and relevant recommendations

Real-time bet recommendations based on the player and the content of the betslip
Create games recommendation portlets unique to the customer and updated in real-time as users play

Create games recommendation portlets unique to the customer and updated in real-time as users play

Drive growth from discovery across all gaming product verticals
Inject recommendations directly into CRM campaigns on any channel

Inject recommendations directly into CRM campaigns on any channel

Dynamically generated by Graphyte and delivered by your existing CRM platforms
Retarget your customers off-site with targeted content on social media or display advertising

Retarget your customers off-site with targeted content on social media or display advertising

Increase conversion of unconverted bets and games, engaging customers far beyond your site

Find out more about how this solution works

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Benefits and ROI

Benefits and ROI

Experience the benefits of targeted personalisation via
immediate, tangible uplifts in key metrics:

> 11%

Increase in top-line
turnover

> 48%

Increase in cross sell NGR
per player

> 65%

Increase in clickthrough
rates
Discover what personalisation can do for your customers

Discover what personalisation can do for your customers

Sports Recommendations
Sports Recommendations

Stimulate additional bets across pre-event and in-play

Gaming Recommendations
Gaming Recommendations

Limitless growth from discovery of new games

Full Site Personalisation
Full Site Personalisation

Deliver a completely unique site for every player

Real time messaging
Real time messaging

Keep your customers at the heart of the action

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
bwin
Ladbrokes
Dafabet
Foxy Casino
Gala Casino
32Red
bwin Premium
Coral
Gala Bingo
888 Sport
Foxy Bingo
RWB

“Graphyte Recommend has enabled us to add true personalisation to the 32Red home page, serving up timely and relevant games to all of our customers”

Russell Clarke
Product Owner
Russell Clarke
Integration

Integration

Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
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  • Integrations with numerous industry back ends providing fast setup
  • Can connect to any messaging platform/source (e.g. Kafka, Kinesis, RabbitMQ, RESTful APIs)
  • Simple open APIs that can be accessed from any endpoint
  • Easy to deploy javascript clickstream API can deliver messages directly from the front end

Featured blog post

Interview: How to solve in-play personalisation challenges

Featured blog post

Interview: How to solve in-play personalisation challenges

Read more →

Frequently Asked Questions

What does a typical integration timeline look like?

Our flexible platform allows for rapid integration with any systems landscape. Depending on your existing CMS, Recommend can be actively running and delivering your users a personalised experience within 6 weeks.

Our RESTful APIs are simple to integrate and flexible for any use cases. Our cloud native platform provides limitless scale and the resilience to cope with the spikes in demand commonly seen in Betting and Gaming.

Our platform is optimised to run at low latency, meaning that its powerful real-time operation doesn’t come at a cost to the user experience.

Recommend constantly ingests user behaviour in real-time and uses new data to adjust recommendations. This means that the recommended content is always relevant, targeted and specific to each user's preferences, no matter how often they change their habits.

The simple Graphyte Admin interface puts you in control of the rules for every content recommendation. Choose to target content from an unlimited number of tags like trending bets and games, recently played games, specific themes and many more, and Recommend will do the rest of the work by presenting the content to the customers that will enjoy it the most.

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