Retarget

AI-led retargeting campaigns for Sports & Gaming

Retarget Retarget

AI-led retargeting campaigns for Sports & Gaming

Boost click-through rates and ROI of programmatic ads by over 90% with dynamically-personalized content
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Key Features

Retarget brings the power of personalization to your digital programmatic advertising:
Personalized content for all key Acquisition & Retention journeys

Personalized content for all key Acquisition & Retention journeys

Reduce dependency on bonus-led retention campaigns to net zero
Limitless personalisation across paid channels

Limitless personalisation across paid channels

Tailor content to each individual user across multiple 3rd party platforms with access to over 20 real time content algorithms
Seamless integration with Bannerflow

Seamless integration with Bannerflow

Exclusive integration with Bannerflow, turnkey support for Display, Social, Video, Mobile, CRM/onsite advertising
Light touch, front-end integration

Light touch, front-end integration

Cookie-based solution takes minutes to configure allowing personalized retention ads live within days
Leverage existing display vendors

Leverage existing display vendors

No changes required to underlying tech often involving zero operator effort

Use cases

Graphyte Retarget's proven personalized ad content algorithms can drive continued double-digit performance increases across any digital advertising channel.
Real-time In-Play Betting

Real-time In-Play Betting

Target your sports customers strategically with personalized events, markets and bets with direct to betslip CTAs, including up-to-the-minute live prices
Casino Retargeting

Casino Retargeting

Retarget casino players with personalised display ads on the web, after they view or log onto a site without playing any games
Sports Retargeting

Sports Retargeting

Automatically highlight trending and popular events as they happen via third party publications with live prices

Find out more about how this solution works

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Benefits and ROI

Benefits and ROI

Experience the benefits of Retarget via
immediate, tangible uplifts in key metrics:

98%

Increase in conversion rate

8%

Turnover per player

6%

Deposit uplift
Discover what personalisation can do for your customers

Discover what personalisation can do for your customers

Sports Recommendations

Stimulate additional bets across pre-event and in-play
Recommendation Engine

Gaming Recommendations

Limitless growth from discovery of new games
Gaming Recommendations

Full-Site Personalisation

Deliver a completely unique site for every player
Intelligent Layouts

Real-time messaging

Keep your customers at the heart of the action
Engage

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
ComeOn!
Sisal
Foxy Casino
Gala Bingo
Dafabet
bwin
Coral
Ladbrokes
888 Sport
Foxy Bingo
Maxbet

“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalization platforms don’t have the same flexibility.”

Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Maria Grigorova
Integration

Integration

Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
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  • Graphyte’s Clickstream Javascript SDK is easily embedded into the Operator’s website directly or via a tag management solution
  • This is used to pass customer behavioural events to our platform to power our machine learning and AI and to identify customers to us using the customer’s user identifier (no PII is required)
  • When a customer later visits a publisher site the ad serving platform requests an ad from Bannerflow which in turn requests recommendations from Graphyte Recommend API 
  • Bannerflow render a completely personalised dynamic ad using the recommendation and serve to the publisher site

Featured blog post

Graphyte partners with leading Creative Management Platform, Bannerflow, to launch Retarget

Featured blog post

Graphyte partners with leading Creative Management Platform, Bannerflow, to launch Retarget

Read more →

Frequently Asked Questions

Can we show live prices/bets for sports when displaying personalized ads?

Yes - our platform supports recommendations on the latest selections returning all the information you need to return fully functional hyper personalized ads. Each operator's betting inventory is collected in near real time via various technologies to enable us to present the latest prices.

Yes - the Graphyte Recommend platform allows full control of the recommendation method used with access to multiple industry specific modelling techniques to get the best and most relevant recommendations to customers. These can easily be tested side by side or to different customer cohorts.

No - the limit to the display is in your imagination. Typical examples include showing a customer's favourite game, recently played games or new games that they may not have tried but there are no limitations to what can be displayed.