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Graphyte can help you at every stage on your journey towards advanced personalisation.
Recommend
Unlimited Bet and Game Recommendations
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Intelligent Layouts
Fully personalised lobbies for every player
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Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
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Smart Search
The only AI-powered search engine for betting and gaming
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Momentum
Discover what’s trending on your site right now
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Retarget
AI-led retargeting campaigns for Sports & Gaming
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Solutions
Solutions
Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
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Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
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Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
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Products
Products
Graphyte Products
Graphyte can help you at every stage on your journey towards advanced personalisation.
Recommend
Unlimited Bet and Game Recommendations
Learn more ➞
Intelligent Layouts
Fully personalised lobbies for every player
Learn more ➞
Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
Learn more ➞
Smart Search
The only AI-powered search engine for betting and gaming
Learn more ➞
Momentum
Discover what’s trending on your site right now
Learn more ➞
Retarget
AI-led retargeting campaigns for Sports & Gaming
Learn more ➞
Solutions
Solutions
Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
Learn more ➞
Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
Learn more ➞
Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
Learn more ➞
Customers
Company
Company
Company
Find out more about Graphyte - what's happening and what it's like to work with us.
About Us
Understand our mission and meet the team
Learn more ➞
News
Find out what's new with Graphyte
Learn more ➞
Careers
Join on us on our exciting journey
Learn more ➞
Contact
Get in touch to arrange a demo or to find out more
Learn more ➞
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Retarget
Products
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Retarget
Retarget
AI-led retargeting campaigns for Sports & Gaming
Boost click-through rates and ROI of programmatic ads by over 90% with dynamically-personalized content
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Key Features
Retarget brings the power of personalization to your digital programmatic advertising:
Personalized content for all key Acquisition & Retention journeys
Reduce dependency on bonus-led retention campaigns to net zero
Limitless personalisation across paid channels
Tailor content to each individual user across multiple 3rd party platforms with access to over 20 real time content algorithms
Seamless integration with Bannerflow
Exclusive integration with Bannerflow, turnkey support for Display, Social, Video, Mobile, CRM/onsite advertising
Light touch, front-end integration
Cookie-based solution takes minutes to configure allowing personalized retention ads live within days
Leverage existing display vendors
No changes required to underlying tech often involving zero operator effort
Use cases
Graphyte Retarget's proven personalized ad content algorithms can drive continued double-digit performance increases across any digital advertising channel.
Real-time In-Play Betting
Target your sports customers strategically with personalized events, markets and bets with direct to betslip CTAs, including up-to-the-minute live prices
Casino Retargeting
Retarget casino players with personalised display ads on the web, after they view or log onto a site without playing any games
Sports Retargeting
Automatically highlight trending and popular events as they happen via third party publications with live prices
Find out more about how this solution works
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Benefits and ROI
Experience the benefits of Retarget via
immediate, tangible uplifts in key metrics:
98%
Increase in conversion rate
8%
Turnover per player
6%
Deposit uplift
Discover what personalisation can do for your customers
Sports Recommendations
Stimulate additional bets across pre-event and in-play
Recommendation Engine
Gaming Recommendations
Limitless growth from discovery of new games
Gaming Recommendations
Full-Site Personalisation
Deliver a completely unique site for every player
Intelligent Layouts
Real-time messaging
Keep your customers at the heart of the action
Engage
Brands
Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalization platforms don’t have the same flexibility.”
Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Integration
Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
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Graphyte’s Clickstream Javascript SDK is easily embedded into the Operator’s website directly or via a tag management solution
This is used to pass customer behavioural events to our platform to power our machine learning and AI and to identify customers to us using the customer’s user identifier (no PII is required)
When a customer later visits a publisher site the ad serving platform requests an ad from Bannerflow which in turn requests recommendations from Graphyte Recommend API
Bannerflow render a completely personalised dynamic ad using the recommendation and serve to the publisher site
Featured blog post
Featured blog post
Graphyte partners with leading Creative Management Platform, Bannerflow, to launch Retarget
Read more →
Frequently Asked Questions
Can we show live prices/bets for sports when displaying personalized ads?
Yes - our platform supports recommendations on the latest selections returning all the information you need to return fully functional hyper personalized ads. Each operator's betting inventory is collected in near real time via various technologies to enable us to present the latest prices.
Can we test different content methods and algorithms side by side?
Yes - the Graphyte Recommend platform allows full control of the recommendation method used with access to multiple industry specific modelling techniques to get the best and most relevant recommendations to customers. These can easily be tested side by side or to different customer cohorts.
Is there a limit to the number of casino games we can display?
No - the limit to the display is in your imagination. Typical examples include showing a customer's favourite game, recently played games or new games that they may not have tried but there are no limitations to what can be displayed.
Graphyte Acquired By Optimove To Produce Powerful End-to-End Player Engagement Platform