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Graphyte can help you at every stage on your journey towards advanced personalisation.
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Unlimited Bet and Game Recommendations
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Intelligent Layouts
Fully personalised lobbies for every player
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Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
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Smart Search
The only AI-powered search engine for betting and gaming
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Momentum
Discover what’s trending on your site right now
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Retarget
AI-led retargeting campaigns for Sports & Gaming
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Solutions
Solutions
Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
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Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
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Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
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Products
Products
Graphyte Products
Graphyte can help you at every stage on your journey towards advanced personalisation.
Recommend
Unlimited Bet and Game Recommendations
Learn more ➞
Intelligent Layouts
Fully personalised lobbies for every player
Learn more ➞
Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
Learn more ➞
Smart Search
The only AI-powered search engine for betting and gaming
Learn more ➞
Momentum
Discover what’s trending on your site right now
Learn more ➞
Retarget
AI-led retargeting campaigns for Sports & Gaming
Learn more ➞
Solutions
Solutions
Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
Learn more ➞
Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
Learn more ➞
Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
Learn more ➞
Customers
Company
Company
Company
Find out more about Graphyte - what's happening and what it's like to work with us.
About Us
Understand our mission and meet the team
Learn more ➞
News
Find out what's new with Graphyte
Learn more ➞
Careers
Join on us on our exciting journey
Learn more ➞
Contact
Get in touch to arrange a demo or to find out more
Learn more ➞
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Smart Search
Products
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Smart Search
Smart Search
Intelligent Search Engine for Sports Betting & Casino
The only AI-powered search engine built for betting and gaming sites
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Key Features
Smart Search leverages our custom AI search technology, empowering your customers
to find exactly what they are looking for, via the simplest of integrations:
Lightning-fast search results on any channel
Graphyte's proprietary real-time indexing fast-tracks customers to results in 10ms
Includes pre-event, live betting and gaming results as standard
Accurate and personalised results from every search
Spelling mistakes and typos auto-corrected as customers type
Graphyte's search engine functionality integrates customer's previous search history
From search to bet-slip or game launch in an instant
Search results are returned with direct to betslip or game launch CTAs
Automatic recognition for multiple levels of search term
Sports customers can search by sports, leagues, markets, events - even using local aliases for their favourite teams
Gaming customers can search for individual games, features, themes, suppliers and custom lists of terms
Self-learning engine refines and improves results
Search results and conversion data optimised to tailor results to each customer
Rules-based verification ensures search results are 100% relevant
Effortless and simple integration
Straightforward inventory integration, often requiring zero operator effort
Quickest route to an enhanced customer experience to drive long-term retention
Use Cases
Graphyte Smart Search brings instant, full-featured search capabilities to every channel and product
AI-powered Sportsbook search engine onto mobile, app and desktop sites for pre-event and in-play results
Tailored search results across the whole sports hierarchy.
Fully up-to-date inventory across pre-event and in-play bets.
Include price boosts and offers in results.
Multi-vertical Casino engine enabling search across all gaming products
Includes every product from slots to Keno.
Search by hundreds of game features and themes.
Combine terms such as 'Playtech + Adventure'.
Account management
Customers can search for key account functions.
Instant access to payments, bonuses and promotions.
Direct to account CTAs.
Find out more about how this solution works
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Benefits and ROI
Experience the benefits of AI search via
immediate, tangible uplifts in key metrics:
40%
of users say search is the most important feature of any site
50%
increase in conversion rates from search-enabled sites
500k
average selections in a sports betting inventory
Discover what personalisation can do for your customers
Sports Recommendations
Stimulate additional bets across pre-event and in-play
Recommendation engine
Gaming Recommendations
Limitless growth from discovery of new games
Gaming recommendations
Full-Site Personalisation
Deliver a completely unique site for every player
Intelligent Layouts
Real-time messaging
Keep your customers at the heart of the action
Engage
Brands
Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalization platforms don’t have the same flexibility.”
Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Integration
Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
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Integrations with numerous industry back ends providing fast setup
Can connect to any messaging platform/source (e.g. Kafka, Kinesis, RabbitMQ, RESTful APIs)
Simple open APIs that can be accessed from any endpoint including clickstream feeds
Easy to deploy javascript clickstream API can deliver messages directly from the front end
Featured blog post
Featured blog post
An empowered lobby manager: The real gateway to additional gaming yield
Read more →
Frequently Asked Questions
Does Smart Search work for Sports and Gaming?
Smart Search works for every product across sports and gaming
Does it return results for in-play?
Both in-play (live betting) and pre-event are available as standard for Smart Search Sports
Does Smart Search support multiple languages?
Yes, Smart Search supports all languages
Can I add my own custom search terms and rules?
Custom rules are available for all operators and verticals
Is Smart Search difficult to configure?
Not at all, Graphyte manages the integration to inventory and mapping in a light-touch process
Is it a lengthy process to integrate and deploy?
Smart Search is a very fast integration - time to live 1 week.
Graphyte Acquired By Optimove To Produce Powerful End-to-End Player Engagement Platform