Smart Search

Intelligent Search Engine for Sports Betting & Casino

Smart Search Smart Search

Intelligent Search Engine for Sports Betting & Casino

The only AI-powered search engine built for betting and gaming sites
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Key Features

Smart Search leverages our custom AI search technology, empowering your customers
to find exactly what they are looking for, via the simplest of integrations:
Lightning-fast search results on any channel

Lightning-fast search results on any channel

Graphyte's proprietary real-time indexing fast-tracks customers to results in 10ms

Includes pre-event, live betting and gaming results as standard
Accurate and personalised results from every search

Accurate and personalised results from every search

Spelling mistakes and typos auto-corrected as customers type

Graphyte's search engine functionality integrates customer's previous search history
From search to bet-slip or game launch in an instant

From search to bet-slip or game launch in an instant

Search results are returned with direct to betslip or game launch CTAs
Automatic recognition for multiple levels of search term

Automatic recognition for multiple levels of search term

Sports customers can search by sports, leagues, markets, events - even using local aliases for their favourite teams

Gaming customers can search for individual games, features, themes, suppliers and custom lists of terms
Self-learning engine refines and improves results

Self-learning engine refines and improves results

Search results and conversion data optimised to tailor results to each customer

Rules-based verification ensures search results are 100% relevant
Effortless and simple integration

Effortless and simple integration

Straightforward inventory integration, often requiring zero operator effort

Quickest route to an enhanced customer experience to drive long-term retention

Use Cases

Graphyte Smart Search brings instant, full-featured search capabilities to every channel and product
AI-powered Sportsbook search engine onto mobile, app and desktop sites for pre-event and in-play results

AI-powered Sportsbook search engine onto mobile, app and desktop sites for pre-event and in-play results

Tailored search results across the whole sports hierarchy.
Fully up-to-date inventory across pre-event and in-play bets.
Include price boosts and offers in results.
Multi-vertical Casino engine enabling search across all gaming products

Multi-vertical Casino engine enabling search across all gaming products

Includes every product from slots to Keno.
Search by hundreds of game features and themes.
Combine terms such as 'Playtech + Adventure'.
Account management

Account management

Customers can search for key account functions.
Instant access to payments, bonuses and promotions.
Direct to account CTAs.

Find out more about how this solution works

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Benefits and ROI

Benefits and ROI

Experience the benefits of AI search via
immediate, tangible uplifts in key metrics:

40%

of users say search is the most important feature of any site

50%

increase in conversion rates from search-enabled sites

500k

average selections in a sports betting inventory
Discover what personalisation can do for your customers

Discover what personalisation can do for your customers

Sports Recommendations
Sports Recommendations

Stimulate additional bets across pre-event and in-play
Recommendation engine

Gaming Recommendations
Gaming Recommendations

Limitless growth from discovery of new games
Gaming recommendations

Full-Site Personalisation
Full-Site Personalisation

Deliver a completely unique site for every player
Intelligent Layouts

Real-time messaging
Real-time messaging

Keep your customers at the heart of the action
Engage

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
Coral
Ladbrokes
32Red
bwin
Dafabet
Foxy Bingo
Foxy Casino
Gala Bingo
Gala Casino
Gala Spins
RWB
bwin Premium

“It’s easy to run a test and look at the analytics, tweaking different aspects until significant uplifts in KPIs are seen. Other personalization platforms don’t have the same flexibility.”

Maria Grigorova
Optimisation Manager, GVC Gaming Brands
Maria Grigorova
Integration

Integration

Every operator has a different systems landscape which is why we have made our platform as flexible as possible to integrate with:
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  • Integrations with numerous industry back ends providing fast setup
  • Can connect to any messaging platform/source (e.g. Kafka, Kinesis, RabbitMQ, RESTful APIs)
  • Simple open APIs that can be accessed from any endpoint including clickstream feeds
  • Easy to deploy javascript clickstream API can deliver messages directly from the front end

Featured blog post

An empowered lobby manager: The real gateway to additional gaming yield

Featured blog post

An empowered lobby manager: The real gateway to additional gaming yield

Read more →

Frequently Asked Questions

Does Smart Search work for Sports and Gaming?

Smart Search works for every product across sports and gaming

Both in-play (live betting) and pre-event are available as standard for Smart Search Sports

Yes, Smart Search supports all languages

Custom rules are available for all operators and verticals

Not at all, Graphyte manages the integration to inventory and mapping in a light-touch process

Smart Search is a very fast integration - time to live 1 week.

Graphyte Acquired By Optimove To Produce Powerful End-to-End Player Engagement Platform