Casino & Slots

Dynamic personalisation across every touchpoint for your casino and slots players

Casino & Slots

Dynamic personalisation across every touchpoint for your casino and slots players

Graphyte’s market-leading gaming personalisation solution allows marketing, operations and customer experience teams to present optimal gaming content for each step throughout the digital journey

Solutions

Gaming is a highly competitive industry, where making your gaming content stand out is the key component in retaining and engaging your player base. Graphyte’s tailored gaming functionality puts the player at the heart of the experience

Built by operators, for operators
Built by operators, for operators

Casino personalisation that can be managed by gaming operations teams, requiring no specialist knowledge

Intelligent Layouts
Intelligent Layouts

Make every page on your casino unique to each player, presenting the best gaming content across every category and sub-product

Gaming-specific algorithms
Gaming-specific algorithms

Suite of algorithms built exclusively around the slots and casino site experience, bespoke to each operator and player

New Players
New Players

Graphyte’s new player algorithms enhance the user experience from the first click, driving conversion and LTV from the get-go

Personalised, dynamic CRM
Personalised, dynamic CRM

Excite, engage and retain users with personalised gaming content in email, push, SMS and retargeting campaigns

Use Cases

Deliver a Casino experience that’s as unique as your players with Graphyte’s leading-edge personalisation platform
Personalised lobby for every player

Personalised lobby for every player

Uniquely dynamic casino and slots lobby pages targeted to each player, dramatically increasing relevance and engagement rates across the entire player base
Recommended games

Recommended games

Graphyte’s Recommend engine enables a constant stream of undiscovered titles to surprise and engage your player base, all updated in real time
Optimise new releases

Optimise new releases

Dramatically increase engagement on new releases by targeting the best new games for each player, both on site and via CRM channels
Reduce bonus dependency with personalised CRM content

Reduce bonus dependency with personalised CRM content

Make the game the focus of retention and reactivation campaigns to reactivate more players and significantly reduce bonus costs

Find out how these solutions work

Benefits and ROI

Benefits and ROI

Boost every KPI hyper-personalising your casino with Graphyte:

> 9x

Return on investment

> 20%

Bounce rate reduction

> 25%

NGR increase from new releases

Featured Case Study

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry: