Sports Betting

Limitless personalisation for the unique challenges of the Sports Betting industry

Sports Betting

Limitless personalisation for the unique challenges of the Sports Betting industry

Graphyte was built to handle the complexity of data found in the sports betting
industry enabling you to deliver amazing personalised experiences to your
customers however they choose to bet
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Solutions

The Sports betting industry is unique in the volume and complexity of data that drives every customer interaction. Traditional eCommerce personalisation platforms cannot cope with this challenge and fail to deliver true real-time experiences

Built from the ground up for betting
Built from the ground up for betting

Our years of experience in the industry have helped us understand what makes sports betting special and how to serve relevant and targeted content in real time

Unlock your inventory
Unlock your inventory

Sports betting inventories contain complex data relationships which are often hard to unlock. Our algorithms exploit this information to pinpoint the right content out of the 100s of thousands of available opportunities

Ultra-targeted algorithms
Ultra-targeted algorithms

Specific algorithms for multiples (parlays) and request-a-bet allow us to balance great personalisation with operator margins

In-play stimulation
In-play stimulation

Keep your players within the game with targeted, automated push message solutions for in-play betting across all sports

Optimise everywhere
Optimise everywhere

Inject personalised content into every pixel of real estate on all devices

Use Cases

Build the sportsbook of the future, today, with our platform enabling you to
move away from a one-size-fits-all approach to personalised experiences at
every touchpoint.
Create targeted personalised sections of your sites

Create targeted personalised sections of your sites

Whether personalised navigation or selection-level recommended bets, personalise sections of real-estate particularly where space is at a premium e.g. mobile
Immediate upsell in the betslip for highly personalised and relevant recommendations

Immediate upsell in the betslip for highly personalised and relevant recommendations

Timely and relevant interventions at the right point in the customer journey, generating proven ROI
Enhance CRM communications to include targeted content

Enhance CRM communications to include targeted content

Move away from bland broadcast messages to dynamic, individual machine learning driven content

Find out how these solutions work

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Benefits and ROI

Benefits and ROI

Make your sports betting offering stand out from the crowd and realise tangible gains in key metrics:

> 11%

Increase in top-line
turnover

> 48%

in cross sell NGR
per player

> 65%

increase in click-through
rates

Brands

Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
Ladbrokes
bwin Premium
Gala Bingo
888 Sport
32Red
bwin
Gala Casino
Dafabet
Coral
Foxy Casino
Foxy Bingo
RWB

Featured blog post

Interview: How to solve in-play personalisation challenges

Featured blog post

Interview: How to solve in-play personalisation challenges

Read more →

Learn more about our products

Recommend

Recommend

Graphyte Recommend is the only recommendation engine dedicated to the Betting and Gaming industry
Intelligent Layouts

Intelligent Layouts

Deliver a fully personalised experience across your whole sports and gaming sites
Engage

Engage

Rule and trigger-based push, email and SMS
Momentum

Momentum

Identify trending events, markets and selections in sports and gaming