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Unlimited Bet and Game Recommendations
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Intelligent Layouts
Fully personalised lobbies for every player
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Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
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Smart Search
The only AI-powered search engine for betting and gaming
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Momentum
Discover what’s trending on your site right now
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Retarget
AI-led retargeting campaigns for Sports & Gaming
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Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
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Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
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Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
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Products
Products
Graphyte Products
Graphyte can help you at every stage on your journey towards advanced personalisation.
Recommend
Unlimited Bet and Game Recommendations
Learn more ➞
Intelligent Layouts
Fully personalised lobbies for every player
Learn more ➞
Engage
Grab the attention of your users and drive engagement with sophisticated triggered messages
Learn more ➞
Smart Search
The only AI-powered search engine for betting and gaming
Learn more ➞
Momentum
Discover what’s trending on your site right now
Learn more ➞
Retarget
AI-led retargeting campaigns for Sports & Gaming
Learn more ➞
Solutions
Solutions
Graphyte Solutions
Find out how Graphyte can help deliver personalisation for your players in any industry vertical.
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
Learn more ➞
Casino & Slots
Transform your Casino and Slots sites with uniquely personalised experiences
Learn more ➞
Bingo
Personalise your Bingo sites with solutions uniquely designed for the vertical
Learn more ➞
Customers
Company
Company
Company
Find out more about Graphyte - what's happening and what it's like to work with us.
About Us
Understand our mission and meet the team
Learn more ➞
News
Find out what's new with Graphyte
Learn more ➞
Careers
Join on us on our exciting journey
Learn more ➞
Contact
Get in touch to arrange a demo or to find out more
Learn more ➞
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Sports Betting
Solutions
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Sports Betting
Sports Betting
Limitless personalisation for the unique challenges of the Sports Betting industry
Graphyte was built to handle the complexity of data found in the sports betting
industry enabling you to deliver amazing personalised experiences to your
customers however they choose to bet
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Solutions
The Sports betting industry is unique in the volume and complexity of data that drives every customer interaction. Traditional eCommerce personalisation platforms cannot cope with this challenge and fail to deliver true real-time experiences
Built from the ground up for betting
Our years of experience in the industry have helped us understand what makes sports betting special and how to serve relevant and targeted content in real time
Unlock your inventory
Sports betting inventories contain complex data relationships which are often hard to unlock. Our algorithms exploit this information to pinpoint the right content out of the 100s of thousands of available opportunities
Ultra-targeted algorithms
Specific algorithms for multiples (parlays) and request-a-bet allow us to balance great personalisation with operator margins
In-play stimulation
Keep your players within the game with targeted, automated push message solutions for in-play betting across all sports
Optimise everywhere
Inject personalised content into every pixel of real estate on all devices
Use Cases
Build the sportsbook of the future, today, with our platform enabling you to
move away from a one-size-fits-all approach to personalised experiences at
every touchpoint.
Create targeted personalised sections of your sites
Whether personalised navigation or selection-level recommended bets, personalise sections of real-estate particularly where space is at a premium e.g. mobile
Immediate upsell in the betslip for highly personalised and relevant recommendations
Timely and relevant interventions at the right point in the customer journey, generating proven ROI
Enhance CRM communications to include targeted content
Move away from bland broadcast messages to dynamic, individual machine learning driven content
Find out how these solutions work
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Benefits and ROI
Make your sports betting offering stand out from the crowd and realise tangible gains in key metrics:
> 11%
Increase in top-line
turnover
> 48%
in cross sell NGR
per player
> 65%
increase in click-through
rates
Brands
Our technology supports personalised experiences across some of
the biggest brands in the Betting and Gaming industry:
Featured blog post
Featured blog post
Interview: How to solve in-play personalisation challenges
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Learn more about our products
Recommend
Graphyte Recommend is the only recommendation engine dedicated to the Betting and Gaming industry
Intelligent Layouts
Deliver a fully personalised experience across your whole sports and gaming sites
Engage
Rule and trigger-based push, email and SMS
Smart Search
The only AI-powered search engine built for sports betting and gaming sites
Momentum
Identify trending events, markets and selections in sports and gaming
Graphyte Acquired By Optimove To Produce Powerful End-to-End Player Engagement Platform