Sports Betting

Limitless personalisation for the unique challenges of the Sports Betting industry

Graphyte was built to handle the complexity of data found in the sports betting
industry enabling you to deliver amazing personalised experiences to your
customers however they choose to bet

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Solutions

The Sports betting industry is unique in the volume and complexity of data that drives every customer interaction. Traditional eCommerce personalisation platforms cannot cope with this challenge and fail to deliver true real-time experiences

Built from the ground up for betting

Our years of experience in the industry have helped us understand what makes sports betting special and how to serve relevant and targeted content in real time

Unlock your inventory

Sports betting inventories contain complex data relationships which are often hard to unlock. Our algorithms exploit this information to pinpoint the right content out of the 100s of thousands of available opportunities

Ultra-targeted algorithms

Specific algorithms for multiples (parlays) and request-a-bet allow us to balance great personalisation with operator margins

In-play stimulation

Keep your players within the game with targeted, automated push message solutions for in-play betting across all sports

Optimise everywhere

Inject personalised content into every pixel of real estate on all devices

Use Cases

Build the sportsbook of the future, today, with our platform enabling you to
move away from a one-size-fits-all approach to personalised experiences at
every touchpoint.

Create targeted personalised sections of your sites

Whether personalised navigation or selection-level recommended bets, personalise sections of real-estate particularly where space is at a premium e.g. mobile